Information Customization (IC)

IC1   This online store recommends customized information on jewelry products that you may be interested in based on the website’s best-selling products.

IC2   This online store recommends customized information on jewelry products that you may be interested in based on the comments of those hot items.

IC3   This online store recommends customized information on jewelry products that you may be interested in based on the items you searched for and purchased on the website.

IC4   This online store recommends customized information on complementary jewelry products that are relevant to you.

Transaction Customization (TC)

TC1  This online store allows you to review your purchase history in a customized manner.

TC2  This online store allows you to update your shipping, billing, and payment information conveniently.

TC3  This online store allows you to check the status of your order conveniently.

TC4  This online store allows you to save items in a shopping cart for your future return in an easy manner.

TC5  This online store provides a variety of payment and delivery options.

TC6  This online store provides satisfactory payment and delivery options.

Product Customization (PC)

PC1  This online store allows you to state your preference on the design of a product.

PC2  This online store allows you to specify your product.

PC3  This online store helps you better determine your product requirements.

PC4  This online store actively participates in building the product features that you want.

PC5  This online store actively aids you in identifying which product attributes that fit your needs.

Service Customization (SC)

PT1   This online store serves you in a good way that is unlikely happened in other customers.

PT2   This online store usually places your request in a high priority.

PT3   This online store provides you with fast service thatis unlikely happened in other customers.

PT4   This online store provides you with good treatment thatis unlikely happened in other customers.

PT5   This online store provides you with special treatment that is unlikely happened in other customers.

Perceived Value (PV)

PV1  Compared to alternative websites, this online store fairly charges for similar products/services.

PV2  Compared to alternative websites, this online store provides more free services.

PV3  When you compare what you have paid to what you might receive from other competitive website, you think this online store provides you with a good value.

Satisfaction (SA)

SA1   You are satisfied with your decision to purchase from this online store.

SA2   Your choice to purchase from this online store was a wise one.

SA3   You think you did the right thing in buying from this online store.